Fundraising Tips
Social Media
Utilizing social media is an easy and effective way to fundraise. Share your story and fundraising page link via Facebook, Instagram, Twitter and LinkedIn, and don’t forget to use #CHOPPajamaDay.
Create a Facebook Fundraiser
On average, a participant raises 3 times more when creating a Facebook fundraiser!
Create Instagram Stories
Download or screenshot any of the below templates to share via your story. Use our stickers – search “CHOP Pajama Day” in the gifs tab of your story. Link your fundraising page to your story.
Bingo Card
Thermometer
Rally Your Team
Rally Your Team
QR codes
Create a QR code linked to your fundraising page.
Follow + Tag
Use hashtags to CHOP’s official social media accounts in your posts:
Facebook – CHOP
Instagram – @childrensphila
Twitter – @childrensphila
LinkedIn – CHOP
Templates / Samples
Social Media Posts, Texts and Emails
Whether asking for donations, recruiting potential members to your team, or thanking your supporters we have sample communications within the three sections below to help get you started:
Donations
Social Media Posts
Texts
Support our school’s Pajama Day! We’re raising money to support care and treatment for sick kids at CHOP. Every dollar helps!
CHOP is on the cusp of life-changing discoveries for sick kids. You can fast-track this research by supporting our school’s Pajama Day, a fun day for a great cause!
We’re partying in our PJs for Pajama Day on [day]. Please donate and help us reach our fundraising goal!
Emails
Subject: Together, We Will Make a Difference!
Hi parents and guardians,
The time for breakthroughs is now. Children’s Hospital of Philadelphia (CHOP) is transforming the lives of children in our neighborhood, Philadelphia, and across the world. We’re raising money for [beneficiary] through Pajama Day this year! We want to invite you to support us as we work toward our fundraising goal of [goal amount].
Together, we are making a making a difference for the kids at CHOP!
Subject: Help Us Reach Our Goal
Dear parents and guardians,
In case you missed it, we wanted to send you a quick note to let you know that we are participating in Pajama Day at our school to support kids at Children’s Hospital of Philadelphia (CHOP). This cause is very important to us and helping us make the biggest impact in our school!
Thank You
Social Media Posts
Texts
Thanks so much for supporting Pajama Day at our school! You are making a true impact on the kids at CHOP.
Thank you for supporting our Pajama Day party! With your help, our kids are learning important lessons about the value – and reward – of helping others.
Emails
Subject: Thank You for Supporting Us!
Dear parents and guardians,
Thank you so much for supporting our school with your generous donation to Children’s Hospital of Philadelphia’s Pajama Day! We greatly appreciate your gift. Many employers sponsor matching gift programs and will match any charitable contributions made by their employees. You can contact your human resources department to see if your gift can be matched to maximize the impact of your donation.
Together, we are making a making a true impact on the kids at CHOP!
Subject: Thanks so much!
Dear parents and guardians,
Thank you for your generous support of our school’s Pajama Day to raise funds that will benefit [area of the hospital you’re benefitting] at CHOP. As you know, this is a mission very close to our hearts, so your support truly means the world. Many employers sponsor matching gift programs and will match any charitable contributions made by their employees. You can contact your human resources department to see if your gift can be matched to maximize the impact of your donation.
Thank you, thank you, thank you!
Logos
The Pajama Day logo is available for use by participating schools seeking to bolster their fundraising efforts. Logos may be used on T-shirts, social media posts and print materials. If you have any questions, please contact schoolfundraising@chop.edu BEFORE USE.
NOTE: CHOP’s Pajama Day logo should always be used as shown. Do not modify the color, logo, font, symbol or text lock-up.
