Fundraising Tips

Social Media

Utilizing social media is an easy and effective way to fundraise. Share your story and fundraising page link via Facebook, Instagram, Twitter and LinkedIn, and don’t forget to use #CHOPPajamaDay.

Create a Facebook Fundraiser
On average, a participant raises 3 times more when creating a Facebook fundraiser!

Create Instagram Stories
Download or screenshot any of the below templates to share via your story. Use our stickers – search “CHOP Pajama Day” in the gifs tab of your story. Link your fundraising page to your story.

Bingo Card

Bingo Board


Story Templates

Rally Your Team

Story Templates

Rally Your Team

Story Templates

QR codes
Create a QR code linked to your fundraising page.

Follow + Tag
Use hashtags to CHOP’s official social media accounts in your posts:

Facebook – CHOP

Instagram – @childrensphila

Twitter – @childrensphila

LinkedIn – CHOP

Templates / Samples
Social Media Posts, Texts and Emails

Whether asking for donations, recruiting potential members to your team, or thanking your supporters we have sample communications within the three sections below to help get you started:


The Pajama Day logo is available for use by participating schools seeking to bolster their fundraising efforts. Logos may be used on T-shirts, social media posts and print materials. If you have any questions, please contact BEFORE USE.

NOTE: CHOP’s Pajama Day logo should always be used as shown. Do not modify the color, logo, font, symbol or text lock-up.