Fundraising Tips
Social Media
Utilizing social media is an easy and effective way to fundraise. Share your story and fundraising page link via Facebook, Instagram, X (formerly Twitter) and LinkedIn, and don’t forget to use #CHOPPajamaDay.
Create a Facebook Fundraiser
On average, a participant raises 3 times more when creating a Facebook fundraiser!
Create Instagram Stories
Download or screenshot any of the below templates to share via your story. Use our stickers – search “CHOP Pajama Day” in the gifs tab of your story. Link your fundraising page to your story.
QR codes
Create a QR code linked to your fundraising page.
Follow + Tag
Use hashtags to CHOP’s official social media accounts in your posts:
Facebook – CHOP
Instagram – @childrensphila
X (formerly Twitter) – @childrensphila
LinkedIn – CHOP
Templates / Samples
Social Media Posts, Texts and Emails
Whether asking for donations, recruiting potential members to your team, or thanking your supporters we have sample communications within the three sections below to help get you started:
Donations
Social Media Posts
Texts
Support me at my school’s Pajama Day! I’m raising money to support care and treatment for sick kids at CHOP. Every dollar helps!
CHOP is on the cusp of life-changing discoveries for sick kids. You can fast-track this research by supporting my school’s Pajama Day, a fun day for a great cause!
I’m partying in my PJs for Pajama Day in [month]. Please donate and help me reach my fundraising goal!
Emails
Together, we will fuel more breakthroughs!
Hi friend,
The time for breakthroughs is now. Children’s Hospital of Philadelphia (CHOP) is on the cusp of numerous curative therapies that will transform the lives of children in Philadelphia and across the world. I am raising money because I want to fuel breakthrough for sick kids. I am participating in Pajama Day to support CHOP and I want to personally invite you to support me as I work toward my fundraising goal of [goal amount].
Together, we are making a making a true impact on the kids at CHOP!
Subject: Help Us Reach Our Goal
Hi friend,
In case you missed it, I wanted to send you a quick note to let you know that I’m joining Pajama Day at my school to support kids at Children’s Hospital of Philadelphia. This cause is very important and special to me. I hope you will consider supporting me in my efforts. Click [here] to donate now.
Recruitment
Social Media Posts
Texts
I’m partying in my PJs as part of my school’s Pajama Day. I want YOU to join me and support my school’s efforts to raise funds to support sick kids at CHOP!
I need your help! Join my Pajama Day team and together, we can raise funds to support sick children at CHOP.
Emails
Subject: Join My Team
Hi friend,
I am excited to share that my school is hosting a Pajama Day in support of Children’s Hospital of Philadelphia (CHOP) on [date]. I wanted to ask you personally to consider supporting my school as we raise funds to support care for sick kids at CHOP. The hospital provides life-changing care and research that is impacting the lives of children living in Philadelphia and around the world. These children need our help – click [here] to join my team or donate.
Subject: Register for [Team Name]
Hi friend,
I need your help! We are looking for more people to join our Pajama Day festivities and I immediately thought of you. Sign up today to wear your comfiest pajamas while supporting top-notch care and treatment for kids at CHOP. Click [here] to register.
Thank You
Social Media Posts
Texts
Thanks so much for supporting Pajama Day at my school! You are making a true impact on the kids at CHOP.
Thank you for supporting our Pajama Day party! With your help, our kids are learning important lessons about the value – and reward – of helping others.
Emails
Subject: Thank You for Supporting Me!
Dear friend,
Thank you so much for supporting my school’s/my child’s school with your generous donation to Children’s Hospital of Philadelphia’s Pajama Days! I greatly appreciate your gift. Many employers sponsor matching gift programs and will match any charitable contributions made by their employees. You can contact your human resources department to see if your gift can be matched to maximize the impact of your donation.
Together, we are making a making a true impact on the kids at CHOP!
Subject: Thanks so much!
Dear friend,
Thank you for your generous support of my school’s Pajama Day to raise funds that will benefit the greatest needs for kids at CHOP. As you know, this is a mission very close to my heart, so your support truly means the world. Many employers sponsor matching gift programs and will match any charitable contributions made by their employees. You can contact your human resources department to see if your gift can be matched to maximize the impact of your donation. Thank you, thank you, thank you!
Logos
The Pajama Day logo is available for use by participating teams seeking to bolster their fundraising efforts. Logos may be used on team T-shirts, social media posts and print materials. If you have any questions, please contact schoolfundraising@chop.edu BEFORE USE.
NOTE: CHOP’s Pajama Day logo should always be used as shown. Do not modify the color, logo, font, symbol or text lock-up.
